Since its launch in India, Netflix buzz is not creating any magic in one of the finest countries in Asia. The pricing factor and adaptability of content is being the noticeable factor of slowing down the growth of streaming service. New users can head to Netflix Com activate to activate their Netflix account in a proper way.
Which is the next series you are heading to? Having one of the finest streaming services on your side always seems to be the best way to stream all your favorite content with the fine quality. And that’s what Netflix is doing in a better way. With its dynamic skill set of features and enthralling services, the streaming service has grabbed the maximum number of users across the global boundaries. Being a new user if you get any sign in issue, then just head to Netflix Sign In Help for better assistance and solutions.
Globally, there is no doubt that Netflix has marked its place, but in India, its been quite a difficult journey for the streaming service. With the tough competition from the local and global players with the country’s Rs 1.26 lakh crore ($19.2 billion) entertainment and media industry, the supreme American streaming service has observed that a high speed is waiting ahead.
Currently, Netflix is leading against 29 over-the-top (OTT) content providers in India, according to the report of Indian and the Entertainment industry, 2017 by FICCI and KPMG India. And looking at their report, the subscription numbers showcase that the Netflix is far behind to match up to its arch competitors like Star India’s Hotstar. The huge disadvantage is likely to be the Netflix’s sheer pricing. On the one side where Hotstar Premium costs just Rs 199/month, while Netflix starting price is Rs 500. Whereas Amazon Prime Video charges a Rs499/annual fee for rendering the unlimited video access as well as the amazing prime delivery for all the placed orders on its astounding e-commerce platform.
While in the report of KPMG India FICCI, it doesn’t specify that all the active users have paid Rs 500 or not (The numbers could also include those users who are in the middle of a free trial). The analysis of Medianama (a News website) hints out that the fine streaming service company has only 200,000 to 300,000 paid subscribers in India.
All The Local Content And Mobile
Another speed breaker for Netflix is the fine number of local media networks, including Viacom 18 and Zee TV is starting up their own fine platforms. For example, OZEE TV and Voot are centric to all the native content. And with the growing speed of mobile usage, mobile is becoming the important channel for all the video consumption. According to the FCCCI-KPMG India report, the video currently uses the 60% of the mobile tariff data and the mobile video traffic is estimated to grow at the pace of 63% in the year of 2016 and 2021.
Actually, Netflix content in India is still in the urban-centric area, it will take several years to the California-based firm to reach out in rural India. For now, the streaming service has tied up with Shahrukh Khan’s Red Chilies Entertainment content and also comedian Vir Das for a new original show for the local audience. So, Netflix does have the scope, but it still needs to do lots of work to move ahead. If you ever get any tech bug, just navigate to Netflix Help Center for expert assistance and support.